Allertine I Menarini

 When Menarini came to us over two years ago, they had a big challenge — launching Allertine, the first new antihistamine Australia had seen in 10 years. Fast forward to today, and Allertine is the fastest-growing antihistamine in the country.*

We set out to change how Australians think about allergies — to show that they’re no joke — and to connect with real sufferers in a way that felt authentic and understood.