Allertine I Menarini

When Menarini approached The Health Army with the opportunity to help them launch Allertine,
the first new antihistamine in 10 years to enter the Australian market, they were keen to show Australia that allergies are no laughing matter. In fact, they can be debilitating and even cruel for moderate to severe sufferers.

“We needed to assemble the right people for this mission. A direction that would be true to the brand and the people suffering, required thinkers and creators that could deep dive into the feelings of these people and represent them in a way that’s real and surprising.”

Above all, we wanted to connect with our audience, acknowledge how tough allergies are on them, whilst showing that Allertine®is just as tough back. It’s a problem solution mechanism,
but with realism.

Töbe Pickford – Creative General of The Health Army